Google announced Monday it will build its own smartphone processor, called Google Tensor, that will power its new Pixel 6 and Pixel 6 Pro phones this fall.
It’s another example of a company building its own chips to create what it felt wasn’t possible with those already on the market. In this case, Google is ditching Qualcomm. The move follows Apple, which is using its own processors in its new computers instead of Intel chips. And like Apple, Google is using an Arm-based architecture. Arm processors are lower power and are used across the industry for mobile devices, from phones to tablets and laptops.
Qualcomm said it will continue to work closely with Google on current and future products based on its Snapdragon platform.
Google Tensor will power new flagship phones that are expected to launch in October. (Google will reveal more details about those phones closer to launch.) That, too, is a strategy shift for Google, which has focused on affordability in its Pixel devices instead of offering high-end phones in recent years. And it shows that Google is again trying to compete directly in the flagship space against Apple and Samsung.
The name Google Tensor is a gesture to the name of Google's Tensor Processing Unit the organization utilizes for distributed computing. It's a full framework on a chip, or SoC, that the organization says will offer large enhancements to photograph and video handling on telephones, alongside highlights like voice-to-discourse and interpretation. Also, it incorporates a committed processor that runs man-made consciousness applications, notwithstanding a CPU, GPU, and picture signal processor. It will permit the telephone to handle more data on the gadget as opposed to sending information to the cloud.
"The issue with Pixel has been that we continue running into limits with existing off-the-rack innovation arrangements, and it's very difficult to get our most progressive stuff from research groups onto the telephone," Google's equipment supervisor Rick Osterloh told CNBC in a meeting last week. "It will truly change what we can do on the telephone with AI and AI."
Osterloh said the new chip will assist with googling's telephones to take better photographs and recordings. "We've truly made a custom PC worked for computational photography," he said.
Google's Pixel telephones as of now take probably the best photos of any telephone available, so that is a major cause. In any case, in a demo with CNBC, Osterloh showed one illustration of how the new chip can help decline to obscure when a subject actions while you're snapping a photo. A similar innovation Google uses to improve photographs would now be able to be utilized to further develop recordings, which Osterloh said was preposterous with different chips.
Osterloh showed different models, as quicker and more precise content to discourse when you're standing up an instant message, and new disconnected interpretation for subtitles for recordings. Those are perfect instances of the force of the chip, yet they may not be sufficient to get individuals to purchase a Pixel over an iPhone or a Samsung Galaxy gadget.
What's more, that is the issue Google actually needs to address: getting individuals to purchase Pixel in any case.
The organization's prior telephones have been extraordinary, yet Google hasn't done what's needed advertising to make shoppers mindful that they exist, or that they're any acceptable. With prior models, it couldn't get all the major U.S. transporters to offer them. Also, it's muddled if it has every one of them on board this time. In any case, Osterloh said Google will make more lead-level telephones and that we can expect a major showcasing push around Pixel 6 and Pixel 6 Pro in the fall.
0 Comments